12 Mar THE SINGAPORE AIRSHOW 2018 WITH EMBRAER
Singapore Airshow 2018 kicked off earlier last month with conferences and business forums for the aerospace industries.
Along with it was the visual treats of aerobatic performances from local and international flight teams. It was incredibly spectacular to watch!
We were extremely excited to part of the airshow, working together with our client Embraer to produce a 360 experience that’s meant specifically for Embraer’s social channels, such as Facebook and YouTube.
The goal was to create a 360-degree video journey of the Embraer’s presence at the Airshow. We also showcase their E190E2, Legacy650, Legacy500, and Phenom300 in the video.
The narrative setup for the 360 video was kept simple: A host, speaks directly to the 360-camera as he introduces the Embraer planes surrounding him. His voice guides them, as they move around to observe their surroundings on their mobile, desktop or even headset. We wanted the audience to feel like they were in the midst of the Airshow—getting a sense of being on the ground with the planes with seamless transitions from one plane to another. They get to explore each plane up close and personal.
The result? Over 60,000 views and 200 shares in the first few days!
Check out the video below:
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